Tyler, The Creator’s Mountain Dew ad was yanked off the airwaves after complaints deemed the 60-second commercial as perpetuating racial stereotypes and downplaying violence again women, according to Associated Press.
The ad which Tyler, The Creator had a hand in, well, creating, depicts a battered white woman on crutches trying to identify a suspect out of a lineup of black men. Also included in the lineup is Felicia the Goat, a character pulled from one of the OFWGKTA member’s lyrics. Felicia yells comments such as such as “Ya better not snitch on a playa” and “Keep ya mouth shut” at the woman, who eventually runs out screaming, “I can’t do this, no, no, no!” The “do” in her line is apparently a reference to the neon drink’s slogan, “Dew It.”
No doubt Mountain Dew’s parent company PepsiCo were hoping to create an edgy new campaign to attract young audiences. Too bad they got a boat load of controversy instead.
WATCH TYLER, THE CREATOR PULL THE MOST AMAZING PRANK CALL. (*Warning: F-Bombs get thrown around and we didn’t censor anything.)
With another month gone, here’s a quick look at what ANDPOP was up this March via Instagram photos!
1. The Human Hashtag
With his multiple appearances on MTV’s newly revived reality show Punk’d, it’s no secret that Tyler is a pranking legend. Watch as OFWGKTA member plots out the most elaborate prank call in the history of ANDPOP prank calls.
This isn’t your typically “Is your refrigerator running? Well, you better go catch it” gag. Tyler throws just about everything you would and wouldn’t even think of into this one call—basically, it’s everything and the kitchen sink but he sells it. Watch and try to tell us that you can do better because, let’s face it, you probably can’t.
Tyler, the Creator’s latest album Wolf drops on April 2.
NME reported that during a radio interview, Justin Bieber has revealed details about his upcoming album, Believe.
Justin said: ‘”I’m working with a lot of cool people. I’m working with Kanye. Drake is gonna work on the album with me, and a lot of different artists.”
Everyone wants a piece of the Beebs, including rap artist Tyler the Creator who admitted that if he ever worked with the teen singer, he’d be starstruck.
Another rapper, Lil Wayne once said Justin was texting him all night about collaborating. Lil Wayne rejected the offer, claiming he didn’t want to mess Justin up.
Sounds like Justin, who’s turning 18 next year, wants to rebrand himself as a mature, bad-ass artist. He may even want to take a stab at rapping, now that he’ll be in the company of high-profile rappers like Kanye.
It’s hard to picture Justin Bieber turning into a tough baller. Before we know it, he’ll be smoking weed, getting gold grills and slappin’ girls asses in his next video. Hold on to your young, Justin. We like you when you’re cute and innocent.
Anarchic rap troupe Odd Future and leader ‘Tyler, the Creator’ have gathered major attention from underground hip-hop fans and have earned praise from Diddy, Jay-Z and Pharrell Williams over the past year. But one musician who is not a fan is Sara Quin, one half of the indie sister duo ‘Tegan and Sara.’
The singer has posted an open letter on the group’s website describing ‘Tyler, the Creator’ as a “bully” and blasting the rapper’s use of homophobic and misogynistic lyrics.
“In any other industry would I be expected to tolerate, overlook and find deeper meaning in this kid’s sickening rhetoric?” Quin writes in the letter, which is titled ‘Call for Change.’
“Why should I care about this music or its ‘brilliance’ when the message is so repulsive and irresponsible? There is much that upsets me in this world, and this certainly isn’t the first time I’ve drafted an open letter or complaint, but in the past I’ve found an opinion – some like-minded commentary – that let me rest assured that my outrage, my voice, had been accounted for. Not this time.”
Quin also takes aim at the media for its efforts to “defend, excuse and congratulate” Tyler, the Creator, who released his sophomore album, “Goblin,” last Tuesday. The album has generated a favorable score of 72 out of 100 on Metacritic.
Quin, who describes herself as “a human being, both a girl and a lesbian” in the letter, continues to say “The more I think about it, the more I think people don’t actually want to go up against this particular bully because he’s popular. Who sticks up for women and gay people now? It seems entirely uncool to do so in the indie rock world, and I’ll argue that point with ANYONE.”
Meanwhile, Tyler, the Creator posted his response to Sara’s impassioned letter on Twitter yesterday: “If Tegan And Sara Need Some Hard D**k, Hit Me Up!”
Well, it’s pretty obvious who is the most intellectual in this band feud.