1Mtweets – World Alzheimer’s Day Fundraiser Using Twitter
No this is not a regular andPOP story, however it’s an important cause and a really cool approach to use Twitter as a charitable tool. A new and unique Twitter movement launched today with the goal of revolutionizing the way social causes connect with online communities. The movement, called “A Million Tweets to Remember,” (1Mtweets) seeks to digitally memorialize one million people who have lived with Alzheimer’s disease (past or present) by having their loved ones tweet about them at http://1mtweets.com/. The campaign coincides with the launch of World Alzheimer’s Day, a global initiative to raise awareness about Alzheimer’s.
The campaign is the brainchild of Jordan Banks, a committed philanthropist whose personal connection to the disease includes four grandparents who have all lived with Alzheimer’s. More than six million people across North America are currently affected by Alzheimer’s disease.
“I have seen four of my grandparents battle Alzheimer’s and, in their honour, I wanted to do something monumental,” says Jordan Banks. ”Over the past ten years I have dedicated a significant amount of time raising money and awareness for Alzheimer’s research and care, but this time around I really wanted to leverage technology in garnering substantial support around the world.”
