How does that saying go again? If you like it when you should have put a trademark on it?

It appears new parents Jay-Z and Beyonce are going to brand their new daughter’s name. Not for prosperity but for products.

E! Online reports the two were spotted filing paperwork with the U.S. Patent and Trademark office on Janaury 26. They want to take ownership of their daughter’s name if any opportunist wants to make money off of it. For instance, I can’t come out with a line of baby formula called “Blue Ivy” anymore, unless I want to get sued for millions.

Apparently any parent, whether they’re famous or not, can trademark their child’s name while they’re still a minor. It just takes a lot of paperwork.

The City of Toronto is pissed off at one of their own. Drake used a billboard in the city to promote his album “Take Care.” However, the city argues there is a trademark infringement over the word “Toronto,” which is spelt in a font distinctively used by the city.

The sign has been up for a couple of months, but only recently has it been brought to the attention of Toronto officials. The city believes it looks like an official “Welcome” sign.

“We would suggest that the treatment of the word Toronto used on the billboard is very similar to the wordmark that forms part of the Toronto logo,” city spokesperson Francine Antonio-Forte told the Toronto Star. “The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information.” There’s been no word as to whether Toronto officials will take legal action against their pride and joy. “While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo,” Antonio-Forte added.

If the city was smart, they would leave Drake alone. The rapper has put Toronto and Canadian hip-hop on the map, and the rapper proudly represents the city. Hopefully they just give him a warning.

The Situation is suing a company claiming they stole his “GTL” trademark.

The Situation sent a cease and desist letter to MyGTLFuel.com to stop using GTL. The company ignored the letter, and now Sorrentino has filed suit.

TMZ reports Sorrentino’s lawyers have asked judges to stop the company from selling products using GTL.

MyGTLFuel.com says Sorrentino has applied to trademark “GTL,” but he doesn’t have it yet. So they feel they are free to keep using the name MyGTLFuel.com