Imagine if you were walking down the cold streets of the Netherlands trying to keep warm when you come across a button that says “Push To Add Drama.” Like Neo in The Matrix, you’re forced to make a decision. Then when you finally push the button all hell breaks loose.
That’s the prank TNT pulled on a variety of streeters who were brave enough to push the red button. With the help of stunt actors they mock-kidnapped the innocent bystanders and pushed them into the middle of a hilarious prison break. The whole thing is to create buzz for TNT TV’s series and movies. If you remember, they’re the same people who brought you A Dramatic Surprise on a Quiet Street last year.
This is why we love Belgium. They understand that we’re not going to take time out of our busy schedules to stop for any old ad. It needs mega production value to make our radar. TNT placed a red button in the middle of a quiet town square with a sign that encouraged passerbyers to push the button for drama. A courageous man on a bicycle pushes the bottom and what happens next is a full production that includes a street fight, a gun standoff and a bikini-clad chick on a motorcycle. Well, sex and violence sell right?