Player X, an award-winning mobile media company, launched an exclusive mobile game this past week based on the new Mike Myers film, “The Love Guru”.
Player X will release the game based on the movie to its distribution network of more than 140 carriers and a potential audience of over 2.3 billion people.
The game was released exclusively on the US’s Verizon Wireless network on June 10th and will then go across the rest of the US networks over the next two weeks. In Europe, it will be live on all networks corresponding with the film’s release date in each country.
The game, developed by Tag Games, consists of six mini-games where players attempt to reach a state of enlightenment by completing a variety of mental challenges.
Although the film has not yet been released, Mike Myers’ new film, “The Love Guru” is already getting negative press.
Hindu groups in North America and India claim that the film is offensive to the Hindu faith.
In the film, Myers’ plays a spiritual leader educated in India who returns to North America to find fortune and fame in the self-help business.
In the film he attempts to salvage the marriage of a Toronto Maple Leafs player, played by Justin Timberlake
Some Hindus in India are asking that the film be banned while Hindu groups in North America are trying to block the films release.
Rumours are circulating that Paramount Pictures, nervous about the bad press, will screen the film for Hindu leaders before it is released.
The film hits theatres June 20th.