Justin TimberlakeIt seems like Justin Timberlake is taking a cue from entrepreneurs like Diddy and Sting and launching his own brand of alcohol; the drink of choice is tequila.

Chartattack.com reports that Timberlake, whom also owns a clothing line and his own record label, will launch a brand of tequila which will be christened 901. The name, or number rather, is a tribute to “that time of night when your evening is ending, but your night is just beginning.” It is also a tribute to Timberlake’s hometown of Memphis, Tennessee where the area code is 901.

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