Interview: ABBA Wha? Erik Hassle is Sweden’s New Face of Pop
When the phrase “pop music” is put in the same sentence as “Sweden,” not much comes to mind other than the 70’s phenomenon foursome ABBA.
Erik Hassle is out to change that.
While the 21-year-old pop singer has already had success in Sweden and is quickly gaining momentum in the United Kingdom, he has bigger dreams: North America. And considering his first single, “Hurtful,” was featured on MTV’s reality show The Hills, the young musician is well on his way.
“It’s always fun to play for the people from your own country but right now the focus is outside of Sweden,” Hassle told andPOP. “I’m quite young still and I’m enjoying being in the world – the big world!”
With wild-yet-styled curly red hair that has quickly become the staple of his image, Hassle making an impression.
His debut album, Pieces, was released in Sweden in August. It has a worldwide release date of Feb. 23, 2010 from Universal Republic Records.