
Looks like Beyonce’s Sasha Fierce isn’t the only alter ego out there.
In an effort to introduce his upcoming album “Reincarnated”, rapper Snoop Dogg has revealed an alter-ego: Snoop Lion.
But don’t expect Snoop Lion to rap. Releasing his new single “La La La”, the tune is actually a slow-burning reggae production featuring the likes of from a up and coming singer named Jovi Rockwell.
Though some fans may not be used to hearing the genre exploration from Snoop, it’s not like the rapper hasn’t dabbled in it before. He can be heard singing in his song “Sensual Seduction” and in a country ode to weed called “Roll it Up” with Willie Nelson.
Shockingly smooth with a chill vibe, Snoop definitely looks dedicated to the cause. He has since created a Facebook, Twitter and Tumblr for his alter-ego.
What do you think of this new sound?

EMI is suing an entire country, not its civilians, but literally entire country for downloading too many Snoop Dogg MP3s illegally.
I was unaware that the Irish even loved the rapper more than a baked potato. Apparently Ireland breached copyright law and now EMI (the label Snoop’s on) is pissed.
EMI can’t seen to fully grasp the digital world, or else they’d find a way to maintain a steady cashflow from internet users. Sure, sometimes people don’t pay for music but that’s only because a lot of other labels and indie bands constantly release music for free.
It’s reported in the Toronto Standard that EMI is trying to work together with the Irish Law to tackle piracy. Trying to combat illegal downloading is like trying to get Snoop to give up smoking weed. It isn’t going to happen if it’s accessible just about everywhere.
There’s one Hip/Hop album that’s been anticipated for so long, that it has gradually become somewhat of a Utopian rumor.
But after over a decade’s wait, Dr. Dre’s third studio album Detox has finally seen a small uncovering, as the mega Grammy Award winning rapper/producer revealed the title of the record’s first single on Sunday night, Under Pressure featuring Jay- Z.
According to MTV news, Dre confirmed the track at Boston’s Fenway Park, during the Red Sox’s opening night. While the legendary icon took part in some batting practice, he admitted that Under Pressure would be the perfect tune to listen to while getting into the zone at-bat.
“Absolutely, that would be it. ‘Under Pressure” — it’s so fitting,” said Dre, who was there with Interscope head Jimmy Iovine to promote Dr. Dre’s Beats by Dr. Dre headphones.
