In a desperate attempt to try and lure chronic masturbators to veganism, PETA is going to start-up “peta.xxx”. The lovely people, who spray-paint old ladies for a living, believe it will help spread their message. According to an interview with The Associated Press, PETA spokesperson Lindsay Rajt thinks “a pornographic site will allow PETA to reach a broader audience”. I think it’s a perfect way to get cyber-pervs to stop eating meat, and instead, spend more time with their sex doll that looks like Alicia Silverstone. Most reports are saying the site will feature “tantalizing” photos and videos. It seems this is an extension of the “I’d rather be naked” campaign where celebrities take nearly nude photos to try and convince more people to eat salad. I’m not sure how “tantalizing” vegetarian porn stars can be but I do have some serious logistical concerns about the whole not eating meat thing. My only concern is some lunatic is going to hold a bunch of baby seals hostage until he sees Ke$ha’s beaver.

Google is unveiling a digital music service without any licensing deals after proving unable to come to an agreement with major labels, reports Billboard.

The service, which was introduced during a keynote today at a conference in San Francisco, will allow users to upload their music library to a personal online storage locker, where they can stream and download files from Internet connected devices.

This is pretty much the same as Amazon’s Cloud Drive, but with a few differences. Google’s service is available on a limited, invite-only basis limited to U.S. users and those wanting to use the service will have to request an invite at music.google.com, with priority given to those with the Motorola Xoom tablet and to attendees of the conference.

Additionally, Google is also limiting the number of songs that can be uploaded to the music locker to 20,000. The service is free while in beta, and the company would not comment on what future pricing options it may have planned.

“We’ve been in negotiations with the industry for a different set of features, with mixed results,” Google director of content partnerships Zahavah Levine says. ”[But] a couple of major labels were less focused on innovation and more on demanding unreasonable and unsustainable business terms.”

Seems like a cool idea. People definitely like fast technology, so this whole streaming and downloading thing sounds promising. But the idea also has some flaws. It’s limited availability is definitely not going to help them – people want things while its hot, and if they wait too long, nobody will want it in a couple months when it’s widely available.

Google has been really pushing forward these days, though. First the Android getting really great reviews and now this. Does Apple have some competition?