Cher Lloyd – Want U Back
“Want U Back” is British pop star Cher Lloyd’s first single in the US and is a great, feisty debut for the 18-year old who competed on The X Factor UK two years ago. The song was originally released as Lloyd’s third single off her album Sticks + Stones, and was re-cut and re-released for her introduction to the US. The music video shows Lloyd confronting her ex-boyfriend and his new girlfriend in a diner while wreaking havoc all over the place. Apart from looking like an American Apparel advertisement, Lloyd shows off her serious sass and has a great “don’t care” attitude while keeping things PG for the young ones.
Lykke Li – Come Near
Lykke Li’s label Ingrid released a compilation called Volym 1 for international Record Store Day on April 21. The compilation featured Scandinavian artists including Miike Snow, Starlight Serenade, and a brand new track by Lykke Li. “Come Near” is an ethereal tribal inspired track with no apparent hook or chorus, but shows Lykke Li’s raw talent with some creative African inspired wails and drums. Those Swedes are a talented bunch.
Kanye West – Lost in the World
Even though Kanye West’s last album My Beautiful Dark Twisted Fantasies was released over a year ago, the rap superstar teamed up with fashion filmmaker Ruth Hogben to create this video masterpiece. His video for Kanye’s “Lost in the World,” which features Bon Iver’s Justin Vernon, is stunning and goes far beyond the norm of usual rap aesthetics. It’s an art piece shot in black and white featuring anguished dancing, layering effects, and strobe. Lots of strobe. Whether you’re a Kanye fan or not, this creative video is definitely worth checking out.
Young London – Someone Like You Read more…
Kanye West surely likes to give his viewers a seizure with his usage of strobe lights.
From “All of the Lights” to “N****s in Paris”, we can all get another shot of headache-inducing effects from the rapper’s new music video “Lost in the World.”
The song, which features Justin Vernon of Bon Iver, is taken from West’s fifth album My Beautiful Dark Twisted Fantasy.
Teaming up with filmmaker Ruth Hogben, the video has the rapper standing on a mirrored platform while fog and interpretative dancers light up the screen.
