Virgin’s billionaire head Richard Branson and his son, Sam, will make an appearance in the new James Bond film, Casino Royale.

According to the BBC, Branson will play himself in a scene set at Miami Airport (meaning there will likely be a not-too-subtle promotion of his airline, Virgin Atlantic).

“I’m just a little excited to be playing a cameo in the film,” said Branson. “Having met Daniel Craig and the rest of the team on set, I have no doubt that Casino Royale will be one of the most successful James Bond films ever.”

The business mogul has previously appeared on the TV show Friends and in the movies Around the World in 80 Days and Superman Returns.

Casino Royale, the 21st film in the Bond franchise, is due out November 11.

It will be the first time Craig has taken on the lead role. He replaces the last Bond, Pierce Brosnan.

Related posts:

1. New Bond Babes Announced
2. The New Blond Bond
3. Chris Cornell to Sing Bond Theme Song

Read more at andPOP. andPOP - POP Culture with Substance