andPOP - Pop Culture With Substance

Eminem and Jimmy Kimmel plan to fly approximately 200 laid-off autoworkers to Los Angeles for a taping of “Jimmy Kimmel Live!” Friday.

“The auto workers, many of whom live and work in the Detroit area and are affected by the auto industry crisis, will come to Los Angeles to enjoy a rare talk and musical performance by Eminem,” ABC said in a statement.

Eminem, who is originally from Detroit, said he and late-night host Kimmel wanted to remind everyone about those affected by job losses in the Michigan city. Though his publicist, the rapper told the Detroit Free Press that the media has ignored the many people who have lost their jobs in the auto industry without getting big payouts.

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It would seem OtterBox has made a case for itself as the company continues to grow during the economic downturn. The Fort Collins company has been making protective casing for products including iPods, smartphones, PDAs, Tablet PCs and laptops since 1996.

While many companies downsize, OtterBox plans to release 40 to 60 new products and hire around 20 more staff members in the coming year. Keeping them more than afloat may be their partnerships and collaborations like those with RIM, Palm, HP, TELUS, Bell Canada and Rogers Communications.

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