Player X, an award-winning mobile media company, launched an exclusive mobile game this past week based on the new Mike Myers film, “The Love Guru”.

Player X will release the game based on the movie to its distribution network of more than 140 carriers and a potential audience of over 2.3 billion people.

The game was released exclusively on the US’s Verizon Wireless network on June 10th and will then go across the rest of the US networks over the next two weeks. In Europe, it will be live on all networks corresponding with the film’s release date in each country.

The game, developed by Tag Games, consists of six mini-games where players attempt to reach a state of enlightenment by completing a variety of mental challenges.

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