Dr. Dre Collaborates with HP

Stephen Baldwin — Tue, 13 Oct 2009 16:20:24 +0000

Posted on andPOP:

Dr. Dre has carried his meticulous musical knowledge and expertise into the creation of The HP Envy 15 Beats limited-edition laptop, billboard.com reports.

Dre, alongside acclaimed producer Jimmy Iovine, helped unveil his latest project at Interscope’s Thom Thom club in California on Friday. Iovine noted that contributions were also made by production specialists like Pharrell, Kanye West, Timbaland and will.i.am.

Retailing at $2,299, the laptop will launch in the U.S. on October 22nd, and will be sold at major retailers and through HP direct. The purchase will also include a pair of “Beats by Dr. Dre” headphones, and mixing software from Native Instruments’ Traktor LE.

The laptop will introduce the pinnacle in sound technology, enabling consumers to listen to music at its best.

“What’s out there is not representative of what you hear in the recording studio. As we went on this journey, we found that computers were in the way. Artists and producers want their sound repaired in digital audio. Computer companies charge $1,000 for computers but only spend 50 cents for speakers. With HP, we found a partner willing to take the step to improve the overall sound in the PC. This is for anyone who plays music,” said Iovine at the press conference.

If the Envy 15’s attention to detail is at all reminiscent of Dre’s, whose Detox album is nearly a decade in the making, music fans and specialists have a lot to look forward to.

Pharrell Goes ‘Bionic’

Eva Lam — Wed, 10 Dec 2008 07:56:33 +0000

Posted on andPOP:

Pharrell Williams is going green in a unique way: transforming bottles into clothes.

The Grammy-winning producer has teamed up with Bionic Yarns, a New York-based textile firm that makes fabrics out of recycled plastic containers, as an owner, investor and spokesperson.

“I’m so interested with the technology behind this,” Pharrell said in a statement. “I am also very concerned with the environment and want to make a conscious effort to make it better.”

The musician hopes to see the environmentally sustainable fabric used in a variety of products.

“We want to do everything from high end luggage, to high end denim, to university caps and gowns to Parks Department uniforms,” he said. “It’s a plus that the fabric brings environmentalism to a whole new level.”

According to Bionic Yarn, more than 60 million plastic bottles are destroyed daily. The company says they can make an average piece of luggage from 18 one-litre containers and a pair of jeans from seven.

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Dr. Dre Collaborates with HP

Pharrell Goes ‘Bionic’