Jay-Z’s Iconic Fragrances will launch scents for Rihanna and Kanye West through a deal with Parlux Fragrances, according to MarketWire.com.

“We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands,” said Jay-Z in a statement to marketwire.com. “This venture will take what is already a successful franchise at Parlux to a new level.”

Neil Katz, Chairman and CEO of Parlux, said about the fragrances to marketwire.com, “We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world. Their stars continue to rise rapidly in the entertainment arena, which will represent a terrific springboard for us in launching their fragrance brands.”

West and Rihanna are not the first to work on fragrances with Parlux. Paris Hilton, Queen Latifah and Jessica Simpson have all worked with the fragrance company.

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