andPOP » Nike

Gatorade Dumps Tiger Woods

Angelina Irinici — Sat, 27 Feb 2010 15:05:24 +0000

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Although you can still see Tiger Woods sporting Nike caps, t-shirts and shoes, don’t expect to see any Gatorade his hand. E! reported that a day after Nike pledged commitment to the now controversial golf pro, PepsiCo-owned Gatorade announced that they were dropping Woods. Like he’s hot.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a spokeswoman for Gatorade, which discontinued its Gatorade Tiger Focus energy drink in December. “We wish him all the best.”

It is not official whether the company dropped him due to his recent marital woes, but it’s not too difficult to figure out.

Gatorade is not the only company to let go of the apologetic athlete; Accenture was the first to cut him, followed by AT&T. Watchmaker Tag Heuer and Gillette let him off a little bit easier; without completely letting him go, they have decided to give him smaller roles in advertising for the near future.

Woods still has fans including Electronic Arts, which produces Woods’ titular popular golf-game and of course, Nike, who has also chose to stay loyal to the 34-year-old golfer.

“Under the circumstances, the more he deals with the issues and the better he deals with them, the better off he’ll be when he does return,” Nike president Charles Denson told the Associated Press Thursday.

Nike and Tiger Woods are infamous for their relationship, and lucky for Woods, it looks like he will have many more Nike shirts to wear in the future.

“We’ve been supportive of Tiger since the story broke and we continue to be supportive. He’s got issues he needs to deal with and he’s dealing with them. We are looking forward to him getting back on the golf course.”

Under The Rock: What Do You Get When You Cross – Bob Dylan, Nike, Weezer

Emma Renda — Fri, 04 Sep 2009 13:53:19 +0000

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There’s little in the music world that excites me more than a good collaboration. Be the unlikely pairing of Eminem and Elton John, or inevitable power tracks from Jay-Z, Kanye and Rihanna (check out “Run This Town” if you haven’t already heard it.)

Recently, though, more than just musical minds have been getting together. So here’s the news.

It seems early to be looking forward to the holidays, but this year I actually have a reason to get excited. Bob Dylan is releasing a Christmas album, according to Pitchfork. No longer will I have to sit through the intolerable holiday stylings of Michael Buble, Destiny’s Child, or Jessica Simpson. At first I was hesitant, imagining his raspy, sarcastic attempts at “Santa Baby” or “Deck the Halls.”

But Dylan’s official website confirmed a more appropriate set list, including “Here Comes Santa Claus,” “I’ll Be Home for Christmas”, “O Little Town of Bethlehem”, “Winter Wonderland”, “Little Drummer Boy”, and “Must Be Santa.” The album artwork for Christmas in the Heart is also pure class, and will surely stand out amongst the glittery fare normally on the shelves around the holiday time. The album is set for release on Oct. 13 – a little on the early side but knowing Dylan, it will be worth much more than just holiday cheer.

The next commercial collabo is even more unsuspecting than Bob Dylan and Santa Claus – Nike and Sub Pop Records. Nike is releasing a shoe designed for the Quickstrike SB Blazer Elite series, whatever that is, and has pasted the black-and-white SubPop label discretely on the tongue. Sub Pop, the record label home to everyone from Fleet Foxes and Wolf Parade to Nirvana and Sunny Day Real Estate, have not posted any information on their website about the shoe. But I’m sure some diehard will be willing to shell out $150 for the black-and-yellow sneaker this fall.

Pending the release of their latest album, Weezer was caught in the crossfire of some harsh words about their choice of title. Raditude made it on Spin’s “20 Worst Album Titles of 2009″ before it was even released, and topped Rolling Stone’s list of “Dictionary-Defying Album Titles” (a very fun list, for those with time to spare or a computer at work).

Anyway, back to the point. Weezer dodged the bullet by informing the furrowed brow of the public that Rainn Wilson (The Office‘s Dwight and a recent comic darling) was responsible for the title.

“[Wilson] has a super-rock persona,” Rivers said, according to Pitchfork. “When it came time to find a title for the Weezer album, I asked him what he thought the ultimate album title would be, and he said ‘Raditude.’”

Naturally. The rest of the titles aren’t any more innovative – including singles “The Girl Got Hot” and “I’m Your Daddy.”

Weezer has never been one for album titles (see The Blue, Green and Red albums) or breaking boundaries, for that matter, considering they specialize in three-chord pop-punk about falling in love with Japanese teenagers. But for the group responsible for “My Name Is Jonas”, a cult-favourite and soundtrack to my youth, I hoped for something more. I won’t be able to weigh in until Raditude hits shelves Oct. 27, but expect disenchantment and some good puns. So far, all I have is “Baditude”.

Nike and iPod Run Together

andPOP Staff — Tue, 23 May 2006 17:03:37 +0000

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Nike announced on Tuesday that it is developing running shoes that will wirelessly communicate with Apple’s iPod. The system, called Nike+iPod, will allow users to access time, distance, pace and calories burned through the headphones of an iPod nano.

The Nike+iPod Sports Kit is expected to retail for about $29 US and should be available in two months. Consumers will have to purchase a pair of compatible shoes, which feature a special insole sensor, in order to use the system.

Nike also launched a line of clothing, including jackets and shorts, that is designed to hold iPods while keeping wires untangled and hidden.