Gatorade Dumps Tiger Woods
Although you can still see Tiger Woods sporting Nike caps, t-shirts and shoes, don’t expect to see any Gatorade his hand. E! reported that a day after Nike pledged commitment to the now controversial golf pro, PepsiCo-owned Gatorade announced that they were dropping Woods. Like he’s hot.
“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a spokeswoman for Gatorade, which discontinued its Gatorade Tiger Focus energy drink in December. “We wish him all the best.”
It is not official whether the company dropped him due to his recent marital woes, but it’s not too difficult to figure out.
Gatorade is not the only company to let go of the apologetic athlete; Accenture was the first to cut him, followed by AT&T. Watchmaker Tag Heuer and Gillette let him off a little bit easier; without completely letting him go, they have decided to give him smaller roles in advertising for the near future.
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