Kanye West is changing his in-your-face ways and has taken a backseat when it comes to his own work. MTV News reports that West did not want to star in his own music videos.
Director Nabil Elderkin and the rap star both agreed to leave the star out of his newest video “Coldest Winter”, which premiered on Monday via iTunes, about over a year after the record 808s & Heartbreak came out. The video shows a struggling woman wearing a white dress running through a gloomy, wintry forest, being followed by creepy hooded characters. West isn’t in the video – not even under one of the hoods.
There was no convincing, twisting of arms or anything; Kanye and Elderkin both agreed with the concept.
