it’s turning out that 2013 is indeed Beyoncé’s year. A Destiny’s Child reunion, then Super Bowl Half Time show, an HBO documentary, her own meme (courtesy of a bad PR move), a Vogue cover and now a high profile H&M campaign, these are all the reasons why we’re supposed to bow down to Beyoncé, right?
The above photo is just a small peek at the actual ads. The singer looks just as gorgeous as ever sprawled on a beach chair and dressed in very spring and summer appropriate looks which I’m sure the public will eat up once it gets a little warmer (kind of having a little bit of climate envy over here).
According to MTV Style, Beyoncé shot the campaign for the Swedish cheap and chic retailer in the Bahamas earlier this year. H&M will strategically release the full campaign as Queen Bey kicks off her Mrs. Carter Show World Tour on April 15th. The retailer will peg it all as “Beyoncé as Mrs. Carter in H&M.”
Who runs the world? Beyoncé.
Little Riley was on the right track when she went on a little rant on how toys were being marketed to girls and boys back in 2011. ”Why does [sic] all the girls have to buy pink stuffs and all the boys have to buy coloured stuffs?” she asked.
Why indeed. Unfortunately for Riley, this this blatantly sexist marketing scheme doesn’t stop at kids toys. It also extends to how adults are being marketed to, even three years after one little girl’s rant.
Take for example, the ePad Femme, a tablet made especially for women.
Yes, that’s right—a tablet just for us, ladies.
Created by the Middle East-based Eurostar Group, this pink (surprise!) tablet comes with pre-loaded apps because apparently, we’re apparently really stupid when it comes to technology. Included among the pre-loaded apps are a grocery list app, a pregnancy app, recipe app and the Women’s Assistant app that provides you with weight-loss tips at a moment’s notice. The background is also a “pleasant” pink to satisfy every woman’s pink radar.
The blatantly stupid piece of technology has only sold 7,000 as of Mid-February. It’s actually
kind of incredibly offensive on how stupid and superficial Eurostar thinks women are. If anyone had the balls to give this to their significant other as a Valentine’s Day gift (as it was previously marketed as), I hope the got a swift kick to their nether regions. According to Mashable, Saudi feminist blogger Eman Al Nafjan says ”this is just another way to give women information targeted at pleasing their husbands,” adding that many women are tech-savvy having spent a lot of time on the internet considering they are not allowed to travel without their husband or a male relative.
Too bad this wasn’t the only stupid product to be marketed towards women. Remember…
1. The Bic Pens for Her
2. F-Cup Cookies
Old Spice has finally replaced the Old Spice guy (nooooooooo) with Wolfdog as their pseudo-mascot/marketing director (yay!).
He’s got his cheesy business toys, some awards on the walls and two assistants so yeah, I think he’s doing pretty well for his first day on the job. It’s also kind of creepy how the deodorant seems to be reading my mind as Wolfdog kind of looks like a direwolf pup (Game of Thrones! NINETEEN more days!!). No? Just me. Fine. Don’t be excited.
Just start a petition to get Wolfdog to teach a Marketing 101 class and we’ll be good. I’m sure he’d be a more interesting prof than those old guys in the boring tweed suits.
WATCH OLD SPICE’S LATEST COMMERCIAL BELOW:
Creativity is always an asset when it comes to applying for jobs. Your goal is to stand out from the crowd and demand that those employers see you for the amazing person that you are. Unfortunately, that boring sheet of white paper you call a resume is not exactly win you the job right away.
Redditor elilanger posted this brilliant resume a friend handed in. There’s no doubt that this particular resume stood out from the crowd as it’s wrapped around chocolate. Not only does it include all of his contact info and qualifications, it also tastes good, too!
Capitalizing on that sweet tooth your interviewer has? Best idea ever.
No one likes to wait around at a random bus stop, especially in this freezing weather, but I totally wouldn’t mind hanging around this stop! Lambos, dog-sleighs and parades on buses? Sign me up!
In this awesome video by tech company Qualcomm, the mobile company surprises unsuspecting strangers with the commute of a lifetime to help promote the mobile company’s new Born Mobile campaign. Every time someone visited the URL posted at the bus stop,the fun begin. So the next time you’re bored and you come across a link at your local bus stop, why not check it out? I know I will!
Japanese clothing store United Arrows has developed technology to get their display mannequins to mimic anyone standing in front of the display. Called “MarionetteBots,” the monkey-see-monkey-do mannequins uses X-Box Kinect technology to track a customer’s moves which is then relayed to a special motor which pulls the strings on the plastic dolls.
It seems that only in Japan that people don’t find this creepy at all. Have they not watched the episode with the killer mannequins? Trust me, it’s a lot scarier than it sounds.
United Arrows also just had to up the creep factor with an upbeat rendition of “I Wanna Be Loved By You.” Ugh, so much for sleeping tonight.
In this new commercial uploaded on YouTube’s Oreo page, two friends fight over what part of the cookie is the best, but since they’re in a library their voices can only get so loud.
Here’s what NOT to do if you want to keep your job: Disgruntled (former) HMV employee Poppy Rose took her frustration to the company’s Twitter page after 190 loyal employees were laid off for budget cuts. The community manager shared the news with the hashtag #hmvXFactorFiring which was shared with more than 61,000 followers. It stayed online for at least 20 minutes before they were taken down.
Rose later explained her decision saying she assumed control of the social media feeds as an unpaid intern and the senior managers never really saw its importance. By creating a stir, she thought it would teach them a lesson, even if it cost her a job. You have to admire her guts! She’s like a soldier in the battle for the often under-appreciated world of social media marketing.
“I am thrilled for my second season as the Bongo girl! It has been a wonderful partnership, and I really love the product,” said the former “The Hills” contestant.
The campaign will debut this March in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan.
Swift will be appearing on television, magazines, print, and instore displays as the new face for the cosmetic maker, reports PerezHilton.
General manager for Cover Girl, Vince Hudson, said ”Taylor is beautiful, inspiration with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year.”
Taylor is equally excited about the opportunity.
“I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look. So you get to play around with all these different characters, and I think that’s one of my favorite things about makeup – you can put on a new character.”