We’re used to seeing half-naked women and drugs in Snoop Dogg’s music videos, but the thing is, he’s not Snoop Dogg anymore — he’s Snoop Lion. With a new name and a new music direction (reggae) it seems the rapper has also made over his wild music videos.
In the visuals for “La La La,” Snoop Lion talks to cute costumed kids about his new name and whether or not they like it. One of the girls, dressed as a bumble bee, confesses that she liked him better when he was Snoop Dogg (I’m guessing because she prefers dogs to lions).
Snoop Lion leads a conga line of these cute kids through a cartoon version of Noah’s Ark. Then he’s put in a coffin and is resurrected as a lion — King of the Jungle. He sits in his throne while a smoking pineapple floats up and down on the screen.
The song is from his forthcoming album Reincarnated.
Watch it here
Looks like Beyonce’s Sasha Fierce isn’t the only alter ego out there.
In an effort to introduce his upcoming album “Reincarnated”, rapper Snoop Dogg has revealed an alter-ego: Snoop Lion.
But don’t expect Snoop Lion to rap. Releasing his new single “La La La”, the tune is actually a slow-burning reggae production featuring the likes of from a up and coming singer named Jovi Rockwell.
Though some fans may not be used to hearing the genre exploration from Snoop, it’s not like the rapper hasn’t dabbled in it before. He can be heard singing in his song “Sensual Seduction” and in a country ode to weed called “Roll it Up” with Willie Nelson.
Shockingly smooth with a chill vibe, Snoop definitely looks dedicated to the cause. He has since created a Facebook, Twitter and Tumblr for his alter-ego.
What do you think of this new sound?
Kreayshawn went all bubble pop electronic on us for her new track “Go Hard (La.La.La).” While the Barbie chorus and nonsense lyrics become slightly annoying by the end, the partially-animated music video is worth watching.
Kreayshawn raps in front of cartoon bloodshot pupils and from front pages of Andy Warhol-tinted comics. She raps: “Hey, bitch. What’s up. You know, I’d really like to do that, but I don’t have any fucking money. Like, I don’t have any fucking money.” The track is from her forthcoming album Somethin ‘Bout Kreay, out Aug 14.
Watch it here: