Outkast rapper Big Boi is launching a kids record label with his daughter, Billboard reports.

The rapper says he and his 16-year-old daughter, Jordan, have formed Purple Kidz, a new record label that will launch in the coming weeks. The label will feature younger artists but will target fans of all ages.

“My daughter just turned 16 years old, and you can see it on MTV’s ['My Super Sweet Sixteen'], where they get cars, and things that depreciate and just don’t mean nothing,” says Big Boi. “I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”

Big Boi, 36, says that Purple Kidz’ first signee is Gabbie Rae, a 12-year-old singing prodigy who has appeared on ‘The Tyra Banks Show.’

The rapper, who already heads the Purple Ribbon All-Stars hip-hop label, says that he and Jordan are the sole partners on the new imprint.

As for Big Boi’s solo career, he says that all is running smoothly as he continues working on the follow-up to last year’s ‘Sir Lucius Left Foot: The Son of Chico Dusty.’

“I had a conversation with Barry Weiss, and he was like, ‘Hey Big, great album,’ and he’s ready for the next album,” says Big Boi. “And he wants it ASAP. So, you know, everything’s good.”

I actually think gifting his daughter with a record label is a really sweet gesture. Sure, she is probably spoiled to death, but he seems to be implying hard work on her. She will have to maintain the label and nurture it, as opposed to her just being a singer or model or whatever. I’m guessing she has a huge passion for music, so this path will be a good one for her.