Mary-Kate and Ashley Olsen, 23, have launched a new line for juniors, Olsenboye, available exclusively at JCPenny, reports E! News. Items from the line will be in the retail chain’s 50 largest stores and online beginning Nov. 6, and will be introduced in all stores by February.

The line is casual and aims to be affordable, with all items between $20 and $50.

The twins recently joined Sean “Diddy” Combs as the only celebrity designers to be inducted as members into the Council of Fashion Designers of America. Their previous fashion lines, The Row and Elizabeth and James, were for adults and featured high-end price tags, while their other fashion endeavours were designed mainly for Wal-Mart.

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