If a product does nothing more than simply protect the back of your
brandnew iPad 2 – isn’t that enough?

If this product was considered the perfect compliment for the ‘smart cover’ cover – would this be enough?

If that iPad protective back cover was available in no less than FIVE stunning rainbow like colours to personalize the look of your iPad – wouldn’t this be enough? Read more…

In what’s going to go down as one of the smartest marketing moves of the year,  Apple has taken over a Gold’s Gym on Sixth Street in downtown Austin and made it into a temporary pop-up store to meet the demand of all the techies, hipsters and media who are craving an iPad2.

As we waited in line for the store to open… a rumbling noise was heard down the street.   Suddenly, like a pack of wolves, the Apple Geniuses ran down the line giving everyone high-fives.

Yes, this was written on the new iPad.  And yes, it’s spectacular.

Daniel Berkal leads the trendspotting team at The Palmerston Group, and will be mailing reports from Austin, Texas exclusively to andPOP throughout SXSW 2011.