This year was no exception. Unfortunately leaving many with a bad taste in their mouths.
Just after 1am fans who had waited to see the reunion of Death From Above 1979 stormed the fence at the back lot of the Beauty Bar and ripped it down… starting a mini-riot that caused the horse-mounted police to use mace and tazers to control the masses.
At the OMD show at Stubbs, a camera boom fell, injuring four spectators.
The highly hyped VEVO powerhouse ended up being a dud as literally thousands of fans who were promised access received a TXT message saying that they had been denied minutes before showtime. The anger of people who had to hear about special appearances by P. Diddy and Jay Z alongside headliner Kanye West in the old Seaholm power station was heard all over town. It’s one thing to put on a big show with big names, but alienating the giant crowd who came to support it was seen as completely against the vibe of Austin.
There’s nothing less cool than a party that uninvites you and then tries to show you how great it is.
As always, the amazing energy of unknown acts was the highlight of the day. Los Angeles’s Evaline played a stadium sized show on the back patio of the Gingerman that had everyone within five blocks buzzing like mad.
Daniel Berkal leads the trendspotting team at The Palmerston Group, and will be mailing reports from Austin, Texas exclusively to andPOP throughout SXSW 2011.