Where do Toronto Film Fest buffs, WWE RAW fanatics, free concert goers, and Maple Leaf hopefuls converge at 11:59PM on a Monday? Why Future Shop at Yonge and Dundas in down town Toronto for the midnight release of EA Sports’ NHL 10, hosted by Xbox Canada of course!
AndPOP was in tow to witness the launch of what may very well be this year’s best hockey title. In a town that loves their hockey hundreds lined up early, a pick-up street hockey game was going on across the street, and anticipation was high for the clock to strike midnight. Read more…
Are you excited for EA Sports NHL 10? If you’re Canadian, probably. The #1 selling console game in Canada has it’s launch parties in Toronto and Vancouver Monday, September 14. The Toronto party will be at the Yonge and Dundas Future Shop with Wendel Clark and Ian White (of Maple Leafs fame) from 9pm to 11:45pm, and in Vancouver’s Granville and Robson Future Shop with Trevor Linden of the Canucks. The Future Shop locations will be open until 1am, so check it out if you’re not too busy… and on a Monday night, what’s your excuse?
On Wednesday, November 12, Future Shop stores across Canada will be open at 11:59 p.m. for the release of World of Warcraft: The Wrath of the Lich King.
Players attending the midnight launch event will be able to purchase a copy of the limited Collector’s Edition of World of Warcraft, which features a 208-page image book, a behind-the-scenes DVD and the official CD soundtrack. Those who purchase the gift on the night of the launch will also receive a free World of Warcraft hat.
The event will also feature a costume contest for those dressed up as World of Warcraft characters.
On Thursday, November 6, Future Shop stores across Canada will be open at 11:59 p.m. for the release of the Gears of War 2 game. Stores in Quebec and Sudbury will be open at 8 a.m. on November 7.
Gear of War 2 plays on the Xbox 360 console. The game supports the Xbox Live feature, giving players access to new maps, weapons and maps. With Xbox Live, Gear of War 2 players can drop in and out of the co-opt campagin at any time.
Gears of War 2 is currently available by pre-order in-store and online. Because the game is rated M for Mature, it will only be sold to those over the 17 and ID will be checked at purchase and pick-up.
After a three month pilot project in Calgary stores, Future Shop has decided to release a used gaming section to its stores across Canada. The used gaming program is currently available in 55 stores in Canada, and plans to have the program in place in the majority of stores in 2009. Customers will be able to trade-in used videos games for a Future Shop gift card.
“Since launching the used gaming pilot program in Calgary in the spring, word spread quickly and our customers from coast to coast were asking when they would have the trade-in at their Future Shop stores,” said Michelle Grawe, Director Merchandising, Future Shop in a press release from the company. “While the traditional male gamer continues to be the most common, we’re seeing more females, including Moms, trading-in used games, proving that gaming is becoming more and more a part of pop-culture and transcending all demographics.”
Future Shop will be accepting used games for the Xbox 360, PlayStation 3, PlayStation Portable, Nintendo Wii and Nintendo DS. The trade-in value of the game will be determined by each Future Shop’s Trade-in Station. All of the used games will be tested, cleaned and re-packaged in ‘like new’ condition for customers.