This is by far the sweetest and (ignore the bad tagline) tenderest ad I’ve seen all year. Probably because it has a ’60s and ’70s feel to it. And the children have British accents.

Sooo I kind of secretly love this video. Before watching Cher Lloyd’s new music video for “Oath,” I couldn’t imagine having major feelings about the message of the song. Plus, I was originally put off by Lloyd casually hanging out on top of a flashy red convertible in her vintage bikini (dude, you’re 19).

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But I soon fell in love.

The song is about the importance of friendship and sticking together FOREVER. You can cue the cheese all you want, but I’m pretty much inspired to strip down to my tasseled necklace-tank top thing (like the one she’s wearing) and slow-mo down the beach with my girls. It’s happening. Read more…