In what has become a smart marketing strategy, debit card company SpendSmart (formerly BillMyParents) is getting a wealthy teen like Justin Bieber to endorse them in a video series called “Real Talk” in which he offers financial advice for other teens.
“You know when I was a kid, we didn’t have a lot of money, so me and my family had to watch the money that we spent,” the Biebs says in the first episode. “I learned if you have $100 or $100 million — if you spend more than you have, you’re going to go broke.”
Bieber is contracted to SpendSmart for 14 months and is receiving a hefty amount of $3.75 million as an endorser.
But this deal hasn’t always been smooth sailing. Initial reports have stated that the debit card company is loaded with hidden fees and don’t help cardholders build credit.
As cool as it might be to have Bieber on board, I’m still feeling suspicious.
Demi Lovato for Brow Enhancers
Why it would work: Have you seen this girl’s brows lately? Whatever The X-Factor host is doing is working for her because her brows suddenly look as thick and luscious as Lily Collins.
Tagline: ”For brows as thick as the Taman Negara jungle but as tame as Audrey Hepburn’s in Breakfast At Tiffany’s.”
Taylor Swift for You Belong With Donuts
Why it would work: An obvious choice considering how much she: 1. Tweets photos of cupcake parties. 2. Instagrams photos of pastries. 3. Includes food in her music videos.
Tagline: ”It’s a love story.”
Justin Bieber for Hipster Suspenders
Why it would work: Justin Bieber loves low-riding pants but when you’ve got a slew of fangirls following you around wanting to pinch the old toosh, it can be a problem.
Tagline: “My low-riding pants were verging on hoodlum-territory. With suspenders, they’re just hipster!”
Kesha for Cock Pop Vibrators
Why it would work: Kesha is dating a vibrator, didn’t you know? Since she’s so chummy with sex toys, why not represent them? She tweeted the above photo a couple months ago with the caption: “my new bf is doing an interview.”
Tagline: “Your love is my drug.”
Katy Perry for Teenage Dream Braces Read more…