Victoria Abraham defines one up and coming artist each week so you can impress your friends with your musical brilliance. This week, she tackles Purity Ring, an electro duo from Canada.
Purity rings, also known as abstinence rings, took off in the US in the 1990s and are worn as a sign of chastity by Christians who are saving themselves for marriage. I am not sure what this has to do with this Canadian hipster-chic electro duo, but I don’t really care because they make my ears happy, and they’ll do the same for you. Plus they have a killer live show, and they’ve already won the hearts of fans at music festivals all around the world.
Origins: Edmonton, Alberta
Band members: Megan James (vocals), Corin Roddick (instrumentals)
Known for: Corin’s carefully chopped beats and Megan’s ethereal beats
Used in a sentence: Dream pop, 90s R&B and modern day hip-hop are all combined to make Purity Ring’s unique sound.
File next to: Niki and the Dove, Adult
Download now: “Lofticries”
Five fun facts:
1. Megan is trained in piano and Corin plays the drums
2. During live shows Corin uses a custom made tree-shaped instrument for sound and lighting that he built himself
