Sean “Diddy” Combs is a little P.O.ed at people who are counterfeiting his Canadian Sean John clothing line.

On Dec. 5, Combs launched the “Don’t Buy A Lie” campaign to hit back at fakes. Sean John is just one of many companies whose clothing is copied in cheap knockoffs being sold online and in retail stores.

“Canadian consumers need to know what they are buying is authentic,” Rosa Costa, Sean John Canada president and general manager, said in a statement. “Counterfeits are poorly constructed, made of cheap fabric and use flimsy hardware. They do not deliver Sean John’s hallmark of high quality; and we are committed to driving awareness as we do not want our consumers fooled.”

“Don’t Buy a Lie” counter cards advising customers to look for the hang tags when purchasing Sean John can be found in all authorized Sean John dealers. They will change colours with the season and can be verified online.

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