Walt Disney and Marvel Get Hitched
Marvel Entertainment Inc., home of famed comic book characters such as Iron Man, Spider-Man, X-Men, Captain America, Incredible Hulk and Fantastic Four, was purchased by Walt Disney Co. today.
The deal did not come cheap – Walt Disney Studios shelled out $4 billion in cash and stock to own the comic book catalogue consisting of more than 5,000 characters, some of which were created by legendary Stan Lee.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters . . . with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of the Walt Disney Company in a press release.
