it’s turning out that 2013 is indeed Beyoncé’s year. A Destiny’s Child reunion, then Super Bowl Half Time show, an HBO documentary, her own meme (courtesy of a bad PR move), a Vogue cover and now a high profile H&M campaign, these are all the reasons why we’re supposed to bow down to Beyoncé, right?
The above photo is just a small peek at the actual ads. The singer looks just as gorgeous as ever sprawled on a beach chair and dressed in very spring and summer appropriate looks which I’m sure the public will eat up once it gets a little warmer (kind of having a little bit of climate envy over here).
According to MTV Style, Beyoncé shot the campaign for the Swedish cheap and chic retailer in the Bahamas earlier this year. H&M will strategically release the full campaign as Queen Bey kicks off her Mrs. Carter Show World Tour on April 15th. The retailer will peg it all as “Beyoncé as Mrs. Carter in H&M.”
Who runs the world? Beyoncé.
Melbourne Metro Trains experienced an unexpected hit with Tangerine Kitty’s PSA “Dumb Ways To Die,” and now the song has a real life edition. The compilation combines a YouTube fail video for every dumb way to die — setting fire to your hair, eating expired medicine and teaching yourself to fly.
It’s unbelievable how many videos there are online for such specific fails as using your clothes dryer as a hiding place or your genitals as piranha bait.
The campaign was created to discourage Australian passengers from doing erratic things around trains, such as ignoring signals. It has received 19 million hits since Nov. 14. What’s the dumbest risk you’ve taken?
Watch it here
Now here’s something I never expected.
With Jersey Shore coming to an end after this season, Mike “The Situation” Sorrentino already has plans for his next gig: to be an animal rights advocate.
Joining a long list of celebs including Justin Bieber, Kellen Lutz, Audrina Patridge and Simon Cowell to fight animal homelessness with PETA, The Sitch launched his campaign Thursday in front of MTV Studios in Times Square.
“It definitely was overcrowded, and I learned that there’s been a problem, and it’s a growing problem.”
Offering some wisdom about how to prevent the issue he cautions, ”Fix your animals,” noting that pets should always be spayed and neutered.
But even though this movement has good intentions, I can’t help but balk at these ads.
With the sight of a shirtless Sorrentino and the ever-so-classy line of “TOO MUCH PU**Y CAN BE A BAD THING,” everything about this campaign is just a little too much for me to handle.
With World Humanitarian Day coming up on Sunday August 19, Beyonce has delivered a quiet yet powerful message in a new video.
In the black and white clip, the singer stands in a field looking very natural with her hair in braids. There, she tells her viewers to take action and be good to one another.
“On Aug. 19, it’s high time we rise together. Do one thing for another human being. Nothing is too small,” she she says in the video. “It begins with each of us. Make your mark and say, ‘I was here.’”
The video then shows footage of various humanitarian projects ranging from smiling children in school to people holding hands. It’s a simple clip. But with Beyonce backing the campaign, it sure is powerful.
A video of Bey performing the power ballad ‘I Was Here, which was written by Diane Warren, will be donated and aired in the Nations’ General Assembly Hall in New York City.
And continuing to make a positive change in the world, Queen B inspires us all!
Beyonce is teaming up with The National Association of Broadcasters Education Foundation (NABEF) to encourage kids to stay active and healthy through dancing, reports Fit Perez.
The initiative, entitled “Let’s Move! Flash Workout”, is in support for Michelle Obama’s “Let’s Move” campaign to curb childhood obesity. The campaign encourages middle school students across the U.S. to perform a pre-choreographed dance exercise at 1:42 p.m. on May 3. The event is being produced in partnership with the National Middle School Association, the National School Boards Association and the American Association of School Administrators.
“NABEF is proud to assist the First Lady’s ‘Let’s Move!’ campaign and supports efforts to address the epidemic of childhood obesity,” said NABEF President Marcellus Alexander. “We can think of no greater gift to America than keeping our schoolchildren healthy.”
The singer has re-written and re-recorded one of her songs, and even has recorded an instructional video demonstrating the “Lets Move! Flash Workout” routine.
On Wednesday, the First Lady spoke on a conference call to discuss advancing the “Let’s Move!” program goal of doubling the number of U.S. schools participating in the Healthier US School Challenge Program.
I couldn’t have thought of a better person for the job. Beyonce sings, she dances, she’s in great shape, and she’s someone young students can identify with. I remember many nights where I’ve done the “Single Ladies” dance with my friends (maybe I shouldn’t admit that) and Beyonce definitely has many other people dancing.
I love celebrity do-good-ers, and I’m positive this initiative will be a success. Celebrities have that effect on people where they want to participate, it gets people’s attention. If it takes Beyonce shaking her booty to get kids moving, or Lady GaGa selling MAC lipstick to fight AIDS, then so be it. Plus, if a personalized Beyonce dance video doesn’t get kids moving, I sure to hell don’t know what will.
Hanesbrands has decided to end it’s ad campaign featuring TV star, Charlie Sheen, following domestic violence charges filed against him.
The Two and a Half Men star was arrested on Christmas Day on charges that included felony menacing and domestic violence.
Sheen denies these allegations, however, according to AccessHollywood.com, had no comment.
A group of musicians joined a campaign on Tuesday that asks the Obama administration to close down the terror suspect camp at Guantanamo Bay, Cuba, reports MTV News.
The musicians are all angered after hearing that their songs are reportedly being blasted at ear-bleeding levels in an attempt to break uncooperative terror suspects. Artists including Nine Inch Nails, R.E.M., Pearl Jam, Rage Against the Machine, Steve Earle, Billy Bragg, and Rosanne Cash have announced their support for the National Campaign to Close Guantanamo.
Part of the effort entails the National Security Archive in Washington, D.C. filing a Freedom of Information Act request. This is in an effort to uncover classified records that prove the use of loud music as a means of interrogation. A report by the Senate Armed Services Committee in November, 2008 makes reference to the use of loud music to unhinge terror suspects. One instance involved the case of a Mauritanian prisoner who was allegedly blasted with songs such as Drowning Pool’s “Bodies” to cause him stress because he believed that listening to music was forbidden. Drowning Pool has apparently so far not objected to the use of its music at Guantanamo Bay or other U.S. detention sites.
Some of the songs reportedly played at high volumes close to the prisoners at the camp are Metallica’s “Enter Sandman,” Don McLean’s “American Pie,” Bruce Springsteen’s “Born in the U.S.A.,” Nine Inch Nails’ “March of the Pigs,” Queen’s “We Will Rock You,” the Meow Mix cat food jingle, music from Sesame Street, the “I Love You” song from Barney, as well as songs by R.E.M., Pearl Jam, AC/DC, Britney Spears, Marilyn Manson, the Bee Gees, and more.
