Well this is one way to get the attention of all the cavity-prone kids out there. OregonDental reworked Cali Swag District’s “Teach Me How To Dougie” into “Teach Me How To Brushy.” This swagged-out oral health PSA features kids dancing with their toothbrushes, showing off their bling and riding on wheels tricycles with the license plate “Brushy.”

The ad features announcer Bill Schonely and is naturally directed to kids. So why are we obsessed?

Montae Talbert, known as M-Bone, of the West Coast hip-hop group Cali Swag District was shot and killed late Sunday night in a drive-by shooting in Inglewood, Calif., reports Billboard.

According to reports, an Inglewood police spokesperson said that M-Bone “sustained multiple gunshot wounds to the head” while in his car on La Brea Avenue.  He was reportedly taken to a nearby hosiptal and pronounced dead.

Cali Swag District is best known for setting of a dance craze with its hit “Teach Me How to Dougie,” which sold 1.6 million downloads and peaked at No. 9 on Hot Hip-Hop/R&B Songs and No. 28 on the Billboard Hot 100 in 2010.

Very sad news – my condolences to his family.