Here’s a trivia question – what’s the worst selling Vanity Fair issue in the past 12 years? Well hopefully you can figure it out by the title of this article – it’s Justin Bieber. Bieber was on the February cover, and it did not move copies like it was expected.
Now this is certainly surprising considering everything Justin Bieber touches is supposed to turn to gold. However Vanity Fair didn’t have the same luck. Now our theory on this (and it’s not that complex) is Justin Bieber fans do not read magazines. They read websites and spend time on their iPhones. And perhaps the people who would generally purchase Vanity Fair think Bieber is cute, but they are not going to plunk down cash to buy a magazine just because he is on the cover.
Nevertheless, andPOP introduced a Bieber product that received a great response! We invented Justin Bieber condoms, and we call them “Bieberdomes.” Surprisingly, we are still waiting to hear back from Bieber’s people about bringing them to market.
See below for the video where we introduced “Bieberdomes” to the world.