We’re all anticipating tonight’s release of Justin Bieber’s
feature film music video for “Boyfriend,” not only so we can see the thing but also so we won’t be subjected to any more cheap 20 second teasers.
Bieber took a cue from Rihanna in this behind the scenes video of Boyfriend, describing a bit of the concept while simultaneously giving us no information at all.
“The video is just a cool video,” says Justin. Well thanks for that. “The concept is really cool, it’s basically lifestyle, you know, me, a bunch of cars, doing donuts in the parking lot.”
After seeing the behind the scenes video I’m more confused than ever. The first trailer featured girls rubbing their hands all over him so I thought it would be a darker version of Ricky Martin’s “She Bangs.” Trailer two featured fire and water so I figured it would be a deep exploration of the elements. Trailer three was some ode to Michael Jackson and E.T. But now, this behind the scenes video makes it look like he’s preparing for a Grease Lightning drag race.
I’m going to stop fretting over this because the full video, directed by Director X, is premiering tonight (finally).
Watch the behind the scenes look here: