2012 keeps getting better and better with all these music video releases. Cher Lloyd’s the latest pop star to put out a fun new video.
The X Factor UK contestant hooked up with X Factor USA alum Astro for “Want U Back”. The video features Cher reminiscing about her lost love, and desperately trying to get back at him for being with another girl.
“Want U Back” was directed by Parris, who is known working with other artists such as The-Dream, Ludacris, Swizz Beatz and Common. Parris makes Polaroid photos and magazine spreads of Cher come to life in the upbeat music video.
Like her previous effort “With Ur Love” featuring Mike Posner, “Want U Back” will be another attempt at helping Cher break into the US music industry, since she’s already found plenty of success across the pond.