People are flipping out over Ashton Kutcher’s ad for Popchips, claiming that one of the characters he plays is racist. In the $1.5 million spot Kutcher plays four single guys looking for love, including a bearded redneck, a dreadlocked bohemian and a Karl Lagerfeld look-a-like. But Kutcher is coming under fire for wearing brownface as a mock-Bollywood producer named Raj.
“I’m Raj, I’m a Bollywood producer. I’m looking for the most delicious thing on the planet, like Kardashian hot … I would give that dog a bone,” he says, imitating an Indian accent. As of Thursday morning, the video that featured Raj alone was pulled from the Popchips YouTube channel and the company’s Facebook page.
In one of the direct tweets to Kutcher’s Twitter account, a guy coincidentally named Raj says: “An actual Indian named Raj does not find @aplusk in brown face to be funny.”
New York hip-hop group Das Racist also tweeted about the ad, writing: ”Hey @aplusk, what’s with the racist brownface video you talentless, pretending to care about sex trafficking piece of s–t?”
The line is divided on YouTube as well. While there are plenty of commenters who thought the ad went too far, one of the top rated comments is: “DEFFINITELY not racist. There’s something called “paranoid tolerance”, and this is it.”
Do you think it’s racist or are people being too sensitive?
Watch it here: