Fans of “High School Musical” need to get ready for their newest love: MTV’s new movie musical “The American Mall.”

To help introduce their audience slowly, before mind-boggling obsession will inevitably set in, MTV will launch the official web site today, www.vmtv.com.

The virtual Mall site allows fans to get to know the cast, including “The O.C” star Autumn Reeser, “Degrassi: The Next Generation” cast member Nina Dobrev, and dreamy “So You Think You Can Dance” contestant Neil Haskell. The site includes virtual tours of the set, video diaries, and exclusive photos and footage.

Fans can then blog about the movie, and attend events, like the virtual karaoke party on August 22.

The movie, airing Monday, August 11, “is the story of Ally, a hardworking young woman whose mother has owned a music shop that’s been the soul of the mall ever since it opened when Ally was a kid. Ally’s singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who’s moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally’s happiness and the fate of the music store are threatened when the mall owner’s spoiled daughter Madison – who will stop at nothing to get what she wants – becomes involved.”

The soundtrack will be available in stores the day after it airs.