How Oprah is Helping the Music Biz
Thanks to illegal digital downloading, album sales are on a continuous decline. And as sales keep sliding, the music industry keeps looking for ways to make big events out of record releases. There have been partnerships with big retail companies (such as Walmart’s exclusive with AC/DC’s Black Ice), large-scale live shows (such as Jay-Z’s event before the release of The Blueprint III), and exciting fan contests (such as Pearl Jam’s artwork scavenger hunt for Backspacer). But as rollingstone.com reports, one sure way to guarantee an album’s success is Oprah Winfrey.
For example, Canadian singer Michael Buble’s new album Crazy Love went to the top of the charts after he appeared on The Oprah Winfrey Show, which led Variety magazine to examine what they are calling the “Oprah Effect.”
“Oprah is the one thing everyone wants,” Diarmuid Quinn, president of Reprise Records, told Variety. “If you get that call back from her production people, my god, it’s the Holy Grail.”
The first winner of “American Idol” landed at No. 1 when her album “All I Ever Wanted” sold 255,000 copies for the week ended Sunday. Meanwhile another former “American Idol” alum, Taylor Hicks sold only 9,000 copies of his sophmore album, landing the No. 58 spot.
