Old Spice has finally replaced the Old Spice guy (nooooooooo) with Wolfdog as their pseudo-mascot/marketing director (yay!).
He’s got his cheesy business toys, some awards on the walls and two assistants so yeah, I think he’s doing pretty well for his first day on the job. It’s also kind of creepy how the deodorant seems to be reading my mind as Wolfdog kind of looks like a direwolf pup (Game of Thrones! NINETEEN more days!!). No? Just me. Fine. Don’t be excited.
Just start a petition to get Wolfdog to teach a Marketing 101 class and we’ll be good. I’m sure he’d be a more interesting prof than those old guys in the boring tweed suits.
WATCH OLD SPICE’S LATEST COMMERCIAL BELOW:
No one likes to wait around at a random bus stop, especially in this freezing weather, but I totally wouldn’t mind hanging around this stop! Lambos, dog-sleighs and parades on buses? Sign me up!
In this awesome video by tech company Qualcomm, the mobile company surprises unsuspecting strangers with the commute of a lifetime to help promote the mobile company’s new Born Mobile campaign. Every time someone visited the URL posted at the bus stop,the fun begin. So the next time you’re bored and you come across a link at your local bus stop, why not check it out? I know I will!
What would you do if you were accused of being a felon on the run? Well you might break a sweat or two.
These unsuspecting travellers were put under the ultimate “stress test” when the cheeky folks at Nivea made fake articles and news casts accusing them of committing a crime. This video uploaded by, NIVEADeutschland, is part of of the new Nivea Deo campaign. In spite of the cruel joke, I found myself dying of laughter. Does that make me a bad person?
In this new commercial uploaded on YouTube’s Oreo page, two friends fight over what part of the cookie is the best, but since they’re in a library their voices can only get so loud.
Do you remember Internet Explorer? You might be better acquainted with Chrome or Safari these days but back in the 90s, Explorer was your best friend. Those were the days of Generation Y. The days of Tamagotchi, square discs and yo-yos. Haircuts didn’t cost $60 — they cost four minutes.
Internet Explorer is like a long lost friend that went off to college and returns drastically different. You might not have noticed but over the years but Explorer has grown up, just like you. The new commercial definitely makes me a little sappy and I have a tear at the corner of my eye.
Do you still use Internet Explorer or will you in the future?
Microsoft dedicated a brand new ad to all the Internet Explorer haters out there who think it’s a slow, good for nothing, rotten excuse for a browser. Their new campaign called “The Browser You Love To Hate” acknowledges the slew of online criticism they’ve received from IE users, but throws it back in their face all “haha, actually we ROCK.”
A new ad features an Internet Explorer troll who quickly becomes the trolled. He tweets and Facebooks his hatred to the company and they quickly defend themselves with little known facts about themselves, my favourite being:
Something a little more musical is what eventually wins old Eugene Finlon, Karaoke Master, over.
Are you an Internet Explorer hater? Do you think their new campaign is working?
Watch it here
Music icons Madonna and Rihanna are the latest pop singers to team up for a new project… to sell coconut water.
According to Billboard, Madonna is an investor for The Vita Coco brand of coconut water, which will feature Rihanna in its national advertising campaign launching this summer.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” says Madonna in a statement.
Rihanna adds, “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”
This seems like a random collaboration, but whatever works for them. I was sort of hoping for a music collaboration or something, but, I guess I’ll take this.
Media giant St. Joseph Media, publisher of FASHION, Toronto Life, and several other glossy national mags, is suspending publication of Gardening Life and Wish Magazine.
Wish launched in 2004 with a circulation of around 72,000, and was the “Canadian woman’s Shopping List for Life”, with tips, deals and trends about fashion, food, beauty and home. Gardening Life launched in 1996 with a similar circulation, and pegged itself as “Canada’s best source for garden solutions, inspiration, and products”, geared towards long-time gardeners as well as beginners.
According to Masthead Online, SJM president Douglas Knight said in a letter to staff:
“The global financial crisis has triggered such a sharp decline in advertising markets that prudent media companies around the world are evaluating their portfolios and making tough decisions about those brands least able to withstand the downturn.”
CBC.ca reports that about 20 jobs will be lost. SJM will maintain the 20-Minute Supper Club, which was a feature of Wish, with a plan to launch a stand-alone website and an annual 20-Minute Supper Club magazine in 2009. Toronto Life will add a home and gardening supplement to its content.