Glee’s executive music producer Adam Anders is launching his own record label, reports Billboard.
The label, titled Anders Music Records, will first launch a self-titled debut album of singer/dancer/actor Shane Harper, who plays the recurring character Spencer Walsh on the Disney Channel sitcom ‘Good Luck Charlie.’
Also in the works are albums by Montana native Zac Poor and Texas singer/songwriter Ben Burgess.
“When you do a standard distribution deal, you are being boxed into one system,” Anders says. “By saying, ‘Let’s do everything in-house,’ we can make the decision as to when we need a major.”
Harper’s first single, ‘One Step Closer,’ was featured on ‘Good Luck Charlie’ in April. Radio Disney added the song to its playlist and Abercrombie & Fitch’s Hollister stores used the song and Harper’s image in promotional activities. Guess Anders took notice.
The single has now sold close to 3,000 digital tracks since its March 31 release, while the album has sold fewer than 1,000 units since its April 12 bow, according to Nielsen SoundScan. Harper is currently touring with YouTube star Greyson Chance and Cody Simpson, which wraps May 18.
“I don’t believe in putting out a single and then if it doesn’t hit, drop the artist,” Anders says. “We are here to develop artists — there is no timetable to getting it right.”
“I’m 35 and I tend to gravitate toward younger artists,” he says. “But if the singer is 30 and the music’s great, I’ll consider it.”
The man obviously knows music and has the power to launch his own label, so why not? I like his comment about not dropping artists due to low sales. It’s not always the artist’s fault and I think it’s unfair due to bad promotion or advertising. Hopefully he’ll bring back some integrity to the music business.