A not-so-pretty mugshot of Lindsay Lohan is seen in an advertisement attacking devices that measure drivers’ blood-alcohol level before their vehicle can start. As paid by the American Beverage Institute, a trade group that supports the alcohol industry, the full-page black-and-white ad can be seen in USA Today. Above Lohan’s mugshot from her July 24, 2007 DUI arrest, the ad reads “Ignition interlocks are a good idea for” and above photos of people drinking the ad reads “But a bad idea for us.”

“The reason we used Lohan is because she’s had multiple DUIs (driving under the influence] that have been high-profile,” said Sarah Longwell, managing director of the American Beverage Institute. “We needed to create the distinction for the public what someone with multiple DUIs looked like, versus a low-blood-alcohol-level first-time offender.”