(andPOP) - People from all over the world have descended upon Whistler for the start of the Telus World Ski & Snowboard Festival.
Sam Roberts opened the 10-day festival with a concert on Friday. Stephen Marley and K'Naan have also performed and artists scheduled to take to the stage later this week include Finger Eleven (Thursday) and Toots and the Maytals (Friday).
The festival began on Friday with a Chocolate Flip air competition and Chocolate Temptation fashion show (pictured).
Similar shows featuring the Chocolate phones are scheduled for Montreal on May 3 and Toronto on May 16. The festival runs until April 22.
(Photo credit: David McColm and Jordan Junck, courtesy of the TELUS World Ski and Snowboard Festival)