GTA IV Murders Day One And Week One Records

(andPOP) - After only one week on store shelves, Grand Theft Auto IV has broken all-time entertainment records for day one and week one sales by dollar value by selling through to customers over $500 million in product in one week; approximately 6 million units world wide.

According to Take-Two, Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.

“Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date,” says Strauss Zelnick, Chairman of Take-Two.

“Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.

Although the Xbox 360 version outsold the PS3 version by 20% in the UK, likely due to upcoming exclusive downloadable content, the real winner is still Take-Two.