Snoop Dogg To Release Children's Book Series

(andPOP) - Snoop Dogg is looking for cheese in his newest venture: a children's book series.

The rapper hopes to reach children living in challenging urban environments with the series titled "Where's the Cheese," which will feature a rodent named Lil Mouse.

The books are being illustrated by Snoop's cousin Joe Cool.

A potential "Where's the Cheese" TV series may also be narrated by Snoop's eight-year-old daughter, Cori Broadus.

This isn't Snoop's first project involving children. He heads a youth football league that caps off every season with - you guessed it - the Snooperbowl.

Word of the children's book series comes just a month after Snoop announced he was co-producing a new animated show for Comedy Central about his teenage years growing up in Long Beach.