Microsoft Cuts 360 Price In Europe

(andPOP) - Microsoft announced that it will be lowering the estimated retail price (ERP) of the Core Xbox 360 in Europe from ?199.99 to ?159.99 making it the least expensive console in the region.

Also receiving a price cut are the Premium and Elite systems which will retail for ?199.99 from ?249.99 and ?259.99 from ?299.99 respectively.

"Xbox 360 is now mass market in Europe," said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. "History shows that £159.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."

The new ERPs are part of Microsoft's on-going mission to give the Xbox 360 a much wider mass market appeal and will take effect March 14th. There is no word on whether or not North America will see a similar price drop.