(andPOP) - When you hear the phrase "I can't believe it's not butter!" you might naturally picture spokesman Fabio. Well, no more, if John O'Hurley has anything to say about it.
The "Seinfeld" and "Dancing With The Stars" alum is the host of a new online trivia game, "Now You Know Better!"
Sponsored by I Can't Believe It's Not Butter, the game allows contestants to test their knowledge in everything from entertainment to health issues.
"I believe very strongly in making healthy lifestyle choices," O'Hurley told andPOP. O'Hurley said it was an easy transition to the online format of the game (open to U.S. residents 18 and over) from his current job hosting Family Feud.
The game offers some great prizes, including a million dollar grand prize winner – but there's a lot more to the game than the money that might bring you to the board.
First, O'Hurley's costumes are hilarious. Each round of the game focuses on a certain period in history, and O'Hurley dresses the part. "The pearl white beaded number was the most fun," O'Hurley said.
There will also be some special guests, including Dustin Diamond and Gary Coleman. They'll appear occasionally, sharing their "I should have known better" moments.
O'Hurley's most embarrassing moment? "I remember once when I was 11 years old, I was riding my bicycle down the street and I took my foot and put it in the spokes. My bike flipped all the way over. I remember just the second that I was doing it, I said to myself in my head, 'No no no, why are you doing this?'"
Though he hasn't had a chance to play the game because he's been "living on an airplane," O'Hurley said that if he could be a contestant on any game show, he'd pick Jeopardy because "it scares me the most."
Luckily, the only thing to be scared of when you're playing the "Now You Know Better!" game is a little teasing from O'Hurley. "I'm there to heckle you," he laughed.
You can play the game at: nowyouknowbetter.com