Days ahead of Apple’s much anticipated Sept. 9 press conference, cheap retail furniture giant Ikea poked fun at the tech company with their yearly catalogue or, as they described it, the “bookbook.”
Similar to Apple’s own product videos, Ikea designer Jörgen Eghammer (if that’s even your real name) goes through the Bookbook’s technological advances — or lack thereof — with the same air of life-changing conviction as Apple’s own CEOs and designers. It’s perfect for sharing and helping you design and organize your dream room.
Sadly, the Bookbook does not come with an allen key, a.k.a. that thing you needed to help you put your KALLAX bookshelf together. Sigh. There’s always next year.