Generally speaking, perfume commercials are a bit silly with their obnoxiously close close-ups, whale music and whisper talk.
So it’s hardly a stretch to say that One Direction have, by far, the best perfume commercial ever and it’s not just because they’re a smoking hot boy band.
In the teaser, Louis Tomlinson, Harry Styles, Zayn Malik, Niall Horan and Liam Payne mean mug it for French photographer Girolle in honour of their latest fragrance, a spin-off for their first Our Moment, That Moment, but this doesn’t look like your typical photo shoot. Just watch the teaser and you’ll see what we mean.
the 47-second video is just a warm up for the full promotional video which is live at onedirectionperfume.com. There, fans can also find out when the perfume will drop in their respective country and see the full line.