With the world focusing on female empowerment for International Women’s Day last Saturday, one group of celebrity women have released a PSA to band the “b-word.” No, it’s not the “b-word” you’re thinking of; it’s the other word: “bossy.”
Headed by the Lean In (a global group started by Facebook’s chief operating officer, Sheryl Sandberg), several prominent females such as Jennifer Garner, Beyoncé, Jane Lynch, former secretary of state Condoleeza Rice are trying to encourage the public to refrain from describing a women of power as “bossy” when they really want to say that she’s “the boss.”
It’s their way of encouraging young women to become bosses themselves and to give light to how men and women are perceived in the workplace (i.e. when men are the boss it’s considered a leadership role whereas when young girls are wanting to lead they are considered bossy).
“Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys,” explains banbossy.com.
The powerful women in this PSA share their experiences of being leaders, and the cruelty and discouragement they have had to endure in those positions.
By changing the use of the word “bossy” now, the campaign hopes to cultivate new generation of young, confident, empowered women.