it’s turning out that 2013 is indeed Beyoncé’s year. A Destiny’s Child reunion, then Super Bowl Half Time show, an HBO documentary, her own meme (courtesy of a bad PR move), a Vogue cover and now a high profile H&M campaign, these are all the reasons why we’re supposed to bow down to Beyoncé, right?
The above photo is just a small peek at the actual ads. The singer looks just as gorgeous as ever sprawled on a beach chair and dressed in very spring and summer appropriate looks which I’m sure the public will eat up once it gets a little warmer (kind of having a little bit of climate envy over here).
According to MTV Style, Beyoncé shot the campaign for the Swedish cheap and chic retailer in the Bahamas earlier this year. H&M will strategically release the full campaign as Queen Bey kicks off her Mrs. Carter Show World Tour on April 15th. The retailer will peg it all as “Beyoncé as Mrs. Carter in H&M.”
Who runs the world? Beyoncé.